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A great way to catch your reader's attention is to tell a story. Everything you consider writing can be told as a story.

If you want to specify your own format of date in Odoo qweb report you have to use t-field-options on html tags.

Example:

<td><![CDATA[&nbsp;&nbsp;]]>: <span t-field="doc.payment_date" t-field-options='{"format": "d MMMM y"}'/></td>